Universal Systems is hiring a Marketing Manager to run the day-to-day execution of our marketing program. We're looking for a strong generalist with at least 5 years of experience in B2B marketing who can build a practical plan, keep an editorial calendar moving, write compelling content, and bring campaigns and events to life.

Our program is organized around three areas: Events, Content, and Demand Generation. You'll connect those activities into a consistent marketing effort that helps more businesses discover Universal Systems, understand what we do, and start a conversation with our sales team. Owning the marketing plan and editorial calendar is a central part of this role, including coordinating contributors, managing approvals, meeting deadlines, and making sure work gets published and promoted.

You'll report to the Director of Business Development and work closely with our CMO, who provides marketing strategy and direction, along with creative, design, and web support. This is a hands-on role in a lean team. You'll personally produce much of the content and execute campaigns, using AI tools thoughtfully to improve your process and output.

For someone curious about technology, Universal Systems offers a broad range of stories to explore. Our work spans hardware and devices, managed IT, infrastructure, security, and technology leadership across a variety of industries. You'll work with our technical teams, customers, and partners to understand that work and explain why it matters.

Position details

• Department: Marketing

• Reports to: Director of Business Development

• Location: On-site at our Salt Lake City headquarters

• Employment type: Full-time

• Compensation: $70,000–$80,000 per year, depending on experience

• Travel: Occasional travel for trade shows and events. Most events and activities are local to the Salt Lake City area.

What you'll own

Marketing planning and the editorial calendar

• Translate business priorities and marketing direction into an actionable plan across events, content, email, and digital channels.

• Own the editorial calendar, including topics, audiences, formats, contributors, deadlines, approvals, publication, and distribution.

• Keep projects moving by gathering input from colleagues, identifying dependencies, and following through on commitments.

• Coordinate activities and approved budgets with the Director of Business Development and CMO.

• Work with sales to align campaigns with customer needs and ensure leads have a clear path to follow-up.

Events

• Research and coordinate sponsorships and activations at relevant trade shows and industry events, with a focus on meaningful business conversations and lead generation.

• Plan and execute webinars, local customer lunch-and-learns, and USI's two annual customer events.

• Manage event logistics, partner coordination, invitations, promotional materials, registration, and communications.

• Coordinate lead capture and post-event follow-up with sales, and evaluate results to improve future events.

Content and email

• Write, edit, and publish a steady stream of website content, including news, insights, case studies, and other resources.

• Interview customers, technical colleagues, and partners to turn their knowledge and experiences into useful, credible stories.

• Develop additional content formats, including insight reports and webinar materials, as the program grows.

• Own email marketing and campaigns, including planning, copy, production, audience segmentation, testing, scheduling, and reporting.

• Adapt and distribute content across email, social media, and other relevant channels.

• Use established brand assets and Adobe tools to produce everyday marketing materials, working with the COO on more involved creative, design, and web needs.

Demand generation and measurement

• Manage day-to-day SEO activity, connecting search opportunities to useful content, website improvements, and business priorities.

• Use Google Analytics, Google Search Console, email reporting, and campaign data to understand what attracts and engages prospective customers.

• Combine performance data with feedback from sales, customers, and events to recommend practical improvements.

• Track awareness, relevant website traffic, engagement, and incoming leads, and communicate what is working and what should change.

• Identify opportunities to test additional digital channels as priorities, budget, and capacity allow. Hands-on paid advertising experience is a plus.

What you'll bring

• Typically at least 5 years of relevant marketing experience, including hands-on B2B marketing experience.

• Broad experience across multiple channels, with the ability to connect content, email, events, and digital activity into a coherent program.

• Strong writing and editing skills, with the ability to explain technical subjects clearly and connect them to customer needs.

• Demonstrated experience creating and maintaining marketing plans and editorial calendars, with consistent follow-through from idea to publication.

• Experience organizing events, webinars, or customer programs and coordinating the details needed to deliver them successfully.

• Practical knowledge of SEO and experience using Google Analytics and Google Search Console to inform decisions.

• Experience building and managing email campaigns in MailerLite or a comparable platform.

• Working proficiency with Adobe Creative Cloud tools for everyday marketing production.

• Experience integrating AI tools such as ChatGPT, Claude, or Microsoft Copilot into your workflow, while taking responsibility for accuracy, quality, and the final result.

• A genuine interest in technology and a willingness to learn from subject-matter experts, ask good questions, and build relationships.

• The ability to manage competing priorities and produce work independently in a small team.

Nice to have

• Previous marketing experience at a value-added reseller (VAR) or managed service provider (MSP). This is a strong preference.

• Hands-on experience setting up and optimizing paid search, paid social, or display campaigns.

• Experience publishing and updating content in Framer or comparable CMS.

• Experience managing contractors, agencies, or vendors, including clear briefs, deadlines, budgets, and quality review.

What success looks like

You'll maintain a reliable editorial calendar, deliver well-organized events, and keep campaigns moving from planning through execution and follow-up. Over time, your work should increase awareness of Universal Systems, strengthen engagement with customers and prospects, and generate more relevant incoming leads. You'll also help the team understand which activities deserve more investment and which need to change.

Benefits and life at USI

Universal Systems is a family-owned technology company founded in Salt Lake City in 1989. We bring hardware, infrastructure, and IT services together to help businesses get more from their technology. You'll have access to colleagues with deep technical knowledge, established customer relationships, and a wide range of projects to draw from.

• Competitive salary

• Health and dental insurance

• 401(k) with matching

• Paid time off

• Employee discounts

• Professional development assistance, including training and education stipends

Our team traditions include summer BBQ Fridays, Burrito Wednesdays, Commander nights, and annual summer and holiday parties.

How to apply

Please submit your resume to careers@usicomputers.com. Please include the link to your online if you have one. Preference will be given to applicants who include relevant examples of their work and past results.